Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Advertisers can track the length of ad exposure in an online game. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. SEO is a fundamental aspect of digital marketing strategies.

Attach yourself to someone or a something with a large relevant audience

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? I asked where I could find Lines rocking horses . Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). If the sites are copying your content and you don't control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line.

Create an Engaging Web Presence by the use of site submissions

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. The ROI is just not there to warrant the additional work. What is SEO? This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. Companies and individuals often use chat rooms and message boards on other Web sites to promote films (from the Blair Witch Project to Snakes on a Plane), to publicize musicians and bands, or to direct participants to other Web sites, such as videos on YouTube.com.

Go long-tail and forget blogs

According to SEO Consultant, Gaz Hall: "This is the final step in keyword research and definitely one of the most important." A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps.

The best advice I've listened to about link exchanges

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. When domain names within the gTLD namespace reach their domain expiry date, they enter a so-called expired (or grace) period that lasts for 40 days (if the domain owner does not renew the domain before the expiry date). Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Strategically employ bulleted lists, headings, and subheadings for clarity and information organization.

Personalization counts: how does quality fit into this?

The easier you make it for people to read your content, the more of it they absorb. Marketers recognize the value of examining the major social media sites and those who use them. This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. In other words, they rely heavily on search results when looking for a new business.