Standard
results, however, are
certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions Head
terms are searched
more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Advertisers
can track the
length of ad exposure in an online game. Good
SEO practice is
telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. SEO
is a fundamental
aspect of digital marketing strategies.
Attach yourself to someone or a something with a large relevant audience
SEO
can be a
frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? I asked where I could find
Lines rocking horses . Keep
in mind, there
is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). If
the sites are
copying your content and you don't control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Marketing
includes activities such
as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. When
you link to
a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line.
Create an Engaging Web Presence by the use of site submissions
Search
engine optimization, while
a very technical practice, is a marketing function-and it needs to be treated like one. Since
the very earliest
days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. The
ROI is just
not there to warrant the additional work.
What is SEO? This
can be a
very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. Companies
and individuals often
use chat rooms and message boards on other Web sites to promote films (from the Blair Witch Project to Snakes on a Plane), to publicize musicians and bands, or to direct participants to other Web sites, such as videos on YouTube.com.
Go long-tail and forget blogs
According to
SEO Consultant, Gaz Hall: "This
is the final
step in keyword research and definitely one of the most important." A
backlink from a
more important page that is high in popularity itself will count more toward a higher ranking for your website. Google
is a search
engine that follows links. For Google to know about your site, it has to find it by following a link from another site. First,
they make it
easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. Another
way to add
to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps.
The best advice I've listened to about link exchanges
Google
has placed an
increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. When
you spend your
time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. When
domain names within
the gTLD namespace reach their domain expiry date, they enter a so-called expired (or grace) period that lasts for 40 days (if the domain owner does not renew the domain before the expiry date). Marketing-savvy
businesses conduct paid
and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Strategically
employ bulleted lists,
headings, and subheadings for clarity and information organization.
Personalization counts: how does quality fit into this?
The
easier you make
it for people to read your content, the more of it they absorb. Marketers
recognize the value
of examining the major social media sites and those who use them. This
will give us
a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Remember,
the very nature
of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. In
other words, they
rely heavily on search results when looking for a new business.